Apple sold enough iPhones and services last quarter to reverse a downward revenue trend

Apple sold enough iPhones and services last quarter to reverse a downward revenue trend

Cherlynn Low

After four consecutive quarters of revenue decline, Apple broke the trend and reported its first period of revenue growth today. In its earnings report for the first quarter of the financial year of 2024, the company announced a quarterly revenue of $119.6 billion, which is an increase of 2 percent from the same period last year.

In addition, Apple CEO Tim Cook said its “installed base of active devices has now surpassed 2.2 billion, reaching an all-time high across all products and geographic segments.” This quarter includes money brought in from the sales of the iPhone 15 line introduced in September 2023, which had an obvious impact on performance.

“Today Apple is reporting revenue growth for the December quarter fueled by iPhone sales, and an all-time revenue record in Services,” Cook said. He noted the company hitting “all-time revenue records across advertising, Cloud services, payment services and video as well as December quarter records in App Store and Apple Care.” Cook recapped some updates made to the Apple TV app, as well as TV+ content earning nominations and awards.

Cook went on to remind us during the company’s earnings call that tomorrow is the launch day for the Vision Pro headset, calling it historic. After saying that Apple is dedicated to investing in new technologies, Cook added that the company will be sharing more about its developments in AI later this year.

Products in the wearables, home and accessories categories didn’t fare well in this quarter, though sales in the Mac department did increase year over year. iPad sales in particular dropped 25 percent over the same period last year, though Cook attributed that to a “difficult compare” to the big numbers recorded in the first quarter of 2023 due to new models with refreshed Apple Silicon. Considering the company did not release a new iPad model in 2023 at all, this is not surprising.

Cook continued by highlighting developments like Apple opening its 100th retail location in Asia Pacific and updates on its sustainability efforts. He wrapped up by saying “Apple is a company that has never shied away from big challenges,” adding “so we’re optimistic about the future, confident in the long term and as excited as we’ve ever been to deliver for our users.”

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